Once your site is live, you will probably receive several emails regarding SEO topics. Many of my customers have asked my advice on whether there is any validity in these emails and if it is something I would recommend. There are cases where legitimate SEO companies may approach you via email, but in general my answer to this and most other offers that come through mass email is NO. I don’t recommend them, and mostly they are not legitimate.
How can you tell if the email you received regarding SEO is legitmate?
- A professional business will rarely use a free email account such as AOL, Yahoo, Gmail etc. They may use them for personal accounts, but when representing their company, they will use their website email such as Joe@ACME.com to help further their name recognition.
- Serious businesses won’t approach you with a short text email. They will use an email service such as Constant Contact that will have a graphically pleasing look prominently displaying their logo, tag line and a can’t resist offer. After all, if their goal is to get new customers wouldn’t they want to make a good impression?
- These emails will also have an opt-in and/or opt-out link to conform with anti-spam regulations in various states. If you don’t see that any where, the email is a scam. A business that wants to improve their image would not risk getting black listed with all of the major hosting companies.
- If they guarantee to get you on the first page of Google – it’s too good to be true. There is no way to guarantee that your site will be on the first page within a specified time period, or ever. If that were possible, that person would not be wasting time sending you emails, they would be collecting millions of dollars from Wal Mart and other companies with larger advertising budgets than you have.
These guidelines are true, not just for SEO, but any business that may approach you through your email. If you are curious to find out more, don’t click on the email to reply as it might have a virus embedded. Instead, do a search on the company in the email address. If you get to a real website, then make your judgement from there.


