Once you have your website up and running what’s next? One of the things you need to do to help increase your ranking in the search engines is increase your traffic — and one of the things you need to do to increase your traffic is get higher rankings in the search engines. So with this paradox, it is best to approach both at once. Here are some tips to help get you started down the right path:

• Help Search Engines do Their Job
  Search engines want to provide their customers with the best answers to the information they are seeking. When writing up your content, try to think of important points your customers would want to know. If you have several customers asking similar questions, then you should definitely address these questions on your site. Make sure your site is submitted to all major search engines, as well as a site map for Google.
• Quality Coding
  A professionally programmed website will improve your rankings. We program our sites to be accessible, and follow the W3C (World Wide Web Consortium) recommendations as a rule.
• Local Services
  Check your local community websites to see if they are willing to add a link to you. Many will do it for free, some may charge you.
• Social Media
  If you are selling a product or marketing an event, it may be worthwhile to set up accounts with some of the more popular social media such as Facebook, and Twitter.
• Email Campaigns
  Develop email lists of prospects in order to provide them with newletters, notices, and events about your company. Make sure this is done with consideration by conforming to anti-spam guidelines using opt-ins and opt-outs.
• Traditional Marketing
  Don’t forget the obvious such as having your website listed on all of your printed material, getting a plug for your site with organizations you donate to, and telling all of your friends and aquaintences.

We offer a number of services to help promote your website.  Learn more on our Content and Marketing page.