Use Cases

Cross-channel ad performance dashboard

Each ad platform reports in its own format, which makes total spend and blended results hard to see. Nockpoint connects your ad accounts and analytics, normalizes spend, conversions and currencies, and keeps one performance dashboard current for growth teams and leadership.

Components

Data Blending
Custom Dashboards
Metric Definitions
Departments
Advertising
Marketing
Analytics
Business Types
Agencies
Software as a Service
Startups

Summary

Connect every ad platform. Meta, TikTok, Google Analytics and spreadsheet-based sources sync automatically, with no exports or scripts to maintain.

Compare channels on the same terms. Spend, conversions, cost per acquisition (CPA) and return on ad spend (ROAS) are calculated once and applied to every channel.

Manage pacing daily. See spend against budget by channel and campaign, so budgets can be adjusted before the month ends.

What you can track

  • Total and per-channel ad spend
  • Conversions and conversion rate
  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)
  • Spend pacing against budget
  • Campaign performance trends over time

Data Sources