Use Cases

Website and SEO performance report

Website performance data is split between web analytics, search tools and product analytics. Nockpoint brings them together into one report so marketing teams can see how search visibility turns into visits and conversions.

Components

Reporting Views
Self-Serve Analytics
Departments
Marketing
Analytics
Business Types
SMBs
Startups

Summary

Combine search and site data. Connect Google Analytics, Google Search Console and PostHog into one dataset organized by page and date.

Follow the full path from search to conversion. See impressions, clicks, sessions and conversions for each page in one table instead of comparing separate tools.

Let anyone answer their own questions. Filter by page, keyword, device or country without waiting on an analyst.

What you can track

  • Organic sessions and users
  • Search impressions, clicks and click-through rate (CTR)
  • Average search position by keyword
  • Top landing pages
  • Conversions by page and source
  • Traffic trends by device and country

Data Sources

Google Analytics

Google Search Console

PostHog